Understanding Overnutrition Among Dogs: A Modern-Day Crisis

Understanding Overnutrition Among Dogs: A Modern-Day Crisis

Pet owners have their dogs’ best interest in mind all the time. Add pampering to the equation and you have owners who may go overboard at times with everything – from toys, to spa treatments, and yes, even with nutrition. With much talk about which diets are best for...
Meal vs. Meat: Analyzing Main Protein Ingredients in Pet Food

Meal vs. Meat: Analyzing Main Protein Ingredients in Pet Food

There’s been much debate over meals and meats that are used to make pet food in many online pet forums lately. In turn, this has led to discussions about which protein source is more appropriate for dogs, and ultimately, which one is more nutritious and beneficial:...
5 Human Foods That May Harm Dogs

5 Human Foods That May Harm Dogs

Dogs are a person’s best friend, travelling partner, camping buddy and for many, a part of the family. That’s why it’s important that as pet owners, we must know what type of food help boost their nutrition and those that can pose disastrous consequences. Here are...
The Journey of Our Kibble

The Journey of Our Kibble

Ever wonder how your dog’s favorite Addiction Pet Foods kibble is made? Well, let’s find out. The Journey of Our Kibble  The best for your best: Sourcing Addiction Pet Foods works with trusted local farmers and certified suppliers in sourcing for only the most premium...
5 Things You Need to Do to Avoid Pet Theft

5 Things You Need to Do to Avoid Pet Theft

Pet theft is a cruel crime affecting both the owner and the pet in many ways. The uncertainty, the stress, and the mixed emotions are more than enough to drive anyone crazy. That’s why it’s important that pet owners are well-aware of how to prevent and deal with pet...
Kangaroo meat as an eco-friendly pet food choice

Kangaroo meat as an eco-friendly pet food choice

Recently tagged as pests of the Australian Outback, kangaroos provide quite the novel eco-friendly meat protein. As Australia continues to clear ranges and expand its farmlands, this in turn has provided more grasslands for kangaroos to feed and support larger...
Brushtail Is A Novel Protein

Brushtail Is A Novel Protein

Who would have thought that something considered pesky could become one of the most sought-after novel meats in pet food today? Trichosurus vulpecula, also known as Australia’s common brushtail possum, is a cat-sized nocturnal marsupial (which means it carries its...
Ease Your Dog’s Allergies with Zen Vegetarian Recipe

Ease Your Dog’s Allergies with Zen Vegetarian Recipe

Is your dog suffering from non-stop itching and fur loss? Does his skin flare up right after every meal? He might have food allergies. Read on to learn more and discover how you can help your dog.  What is food allergy?  An allergy is a result of the immune...
The Science Behind Raw Dehydrated Food

The Science Behind Raw Dehydrated Food

Recently, pet owners from all over have started looking for new sources of proteins beyond the usual meats such as beef, chicken, turkey and lamb – going further to trying new meat proteins like Brushtail, kangaroo and salmon. This is a movement that naturally pushes...
Improve Their Skin & Coat for the New Year

Improve Their Skin & Coat for the New Year

Pesky skin allergies in pets can be caused by a lot of factors and doesn’t choose a season – which means it can happen anytime this New Year. While most pets have reactions to pollen, plants and insects, they can also get allergies from their food. Take dogs, for...
DRY

Made from high-grade premium proteins with added vitamins and minerals, our hypoallergenic, taurine-enriched dry food range are specially formulated to meet all your dog’s nutritional requirements.

AIR DRIED

Goodness of raw but with the safety and convenience of dry, our air fried range is filled with all the best nutrients for your dog’s overall health and vitality.

TREATS

Grain-free treats great for training or guilt-free snacking.


DRY

With the finest premium meats as the main ingredient, our high protein formulation is fortified with added vitamins and minerals for your cat’s optimum nutritional needs.


OCEAN

Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.

LAKE

Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.

FOREST

Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.

FIELD

New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.