Your guide to All things pets

The Addiction Blog




Did you know that dogs might literally get sick eating the same pet food over and over? Studies suggest that dogs develop sensitivities when they’ve been eating the same type of food for a long period of time. Too much of the same protein source might trigger stomach troubles and allergies.

So what are your alternative source of proteins aside from real meat, meal, and byproducts? Good thing novel proteins have entered the picture. “Novel” proteins mean “new” proteins your pet dogs haven’t tasted yet. Here’s a lowdown on novel proteins for your information.


There are other novel proteins which will be hitting the market soon, if they have not already. These are quail, ostrich, crickets, alligator, bison, and boar. Alternative sources for protein will definitely give variety to your pet’s food.

Now that you 
know some of the healthy novel protein alternatives for your canine companion, why not try Addiction Foods’ novel protein-filled products?



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Made from high-grade premium proteins with added vitamins and minerals, our hypoallergenic, taurine-enriched dry food range are specially formulated to meet all your dog’s nutritional requirements.


Goodness of raw but with the safety and convenience of dry, our air fried range is filled with all the best nutrients for your dog’s overall health and vitality.

mega menu treats new 1

Grain-free treats great for training or guilt-free snacking.


With the finest premium meats as the main ingredient, our high protein formulation is fortified with added vitamins and minerals for your cat’s optimum nutritional needs.


Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.


Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.


Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.


New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.