{"id":3649,"date":"2019-01-31T05:22:21","date_gmt":"2019-01-31T05:22:21","guid":{"rendered":"https:\/\/www.addictionfoods.com\/blog\/?p=3649"},"modified":"2021-03-12T07:47:15","modified_gmt":"2021-03-12T07:47:15","slug":"brushtail-is-a-novel-protein","status":"publish","type":"post","link":"https:\/\/addictionpet.com\/en-nz\/blog\/brushtail-is-a-novel-protein\/","title":{"rendered":"Brushtail Is A Novel Protein"},"content":{"rendered":"<p>Who would have thought that something considered pesky could become one of the most sought-after novel meats in pet food today?<\/p>\n<p>Trichosurus vulpecula, also known as Australia\u2019s common brushtail possum, is a cat-sized nocturnal marsupial (which means it carries its young in a pouch, like a kangaroo), and the second largest species among possums.<\/p>\n<p>Common brushtail can be found in a variety of habitats, including forests and cities. In New Zealand, many are found living near farmlands and human settlements, and have no known natural predators other than humans and big cats.<\/p>\n<p><a href=\"https:\/\/addictionpet.wpengine.com\/wp-content\/uploads\/sites\/5\/2019\/01\/cars-on-mountain.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-3655\" src=\"https:\/\/addictionpet.wpengine.com\/wp-content\/uploads\/sites\/5\/2019\/01\/cars-on-mountain-1024x640.jpg\" alt=\"\" width=\"980\" height=\"613\" srcset=\"https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/cars-on-mountain-1024x640.jpg 1024w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/cars-on-mountain-300x188.jpg 300w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/cars-on-mountain-768x480.jpg 768w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/cars-on-mountain-400x250.jpg 400w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/cars-on-mountain.jpg 1080w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/cars-on-mountain-510x319.jpg 510w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<p>Introduced from Australia to New Zealand in 1837 for the then-booming fur trade, New Zealand\u2019s Brushtail has been tagged responsible for the destruction of millions of acres of pine plantations, regenerative forest, flowers, fruit trees, and buildings. Likewise, it kills off native birds and eat birds&#8217; eggs as well as infect pasture with a host of microbes, destroying entire local ecosystems in the process.<\/p>\n<h2><strong>The Brushtail\u2019s journey<\/strong><\/h2>\n<p>With no natural predators aside from humans, it\u2019s easy to understand why the brushtail has thrived in New Zealand\u2019s forests and farmlands. Currently, it is estimated that there are around 30 million brushtail possums in New Zealand, and their numbers have remained stable, regardless of the annual culling.<\/p>\n<p>In search of novel meats in the 90s, Addiction Foods discovered the nutritional benefits found in Australian brushtail, then already considered a major agricultural pest in New Zealand.<\/p>\n<p><a href=\"https:\/\/addictionpet.wpengine.com\/wp-content\/uploads\/sites\/5\/2019\/01\/bushtail-close-up.jpg\"><img loading=\"lazy\" class=\"alignleft size-large wp-image-3654\" src=\"https:\/\/addictionpet.wpengine.com\/wp-content\/uploads\/sites\/5\/2019\/01\/bushtail-close-up-1024x640.jpg\" alt=\"\" width=\"980\" height=\"613\" srcset=\"https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/bushtail-close-up-1024x640.jpg 1024w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/bushtail-close-up-300x188.jpg 300w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/bushtail-close-up-768x480.jpg 768w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/bushtail-close-up-400x250.jpg 400w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/bushtail-close-up.jpg 1080w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/bushtail-close-up-510x319.jpg 510w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a>By 1999, Addiction determined that it was an ideal high-quality protein rich in Omega 3 &amp; 6 fatty acids, and thus could be used as the main protein source for an ultra-premium quality pet food formula specially made for pets with allergies to common protein sources.<\/p>\n<p>When Addiction\u2019s <em>New Zealand Brushtail &amp; Vegetables Entr\u00e9e<\/em> was introduced in the early 2000s, it was the world&#8217;s first pet food formula that used brushtail possum as a protein. With higher levels of Omega 3 &amp; 6 fatty acids than any other meat, Brushtail meat contained anti-inflammatory properties that could help reduce painful allergies and skin conditions and yet remained enticing to eat even for the fussiest pets.<\/p>\n<h2><strong>Not just any pet food<\/strong><\/h2>\n<p>Unlike farmed animals, New Zealand\u2019s Brushtail is free from antibiotics and artificial hormones since it is caught in the wild. This also means that by feeding your pets with this food, you are not just providing them with a nutritionally superior meal that promotes wellness and vitality, but also help to conserve New Zealand\u2019s indigenous plant and animal life from this marsupial threat.<\/p>\n<p>For decades, New Zealanders have been feeding their pets Brushtail for its nutritional value and great taste. It remains to be a highly nutritious protein, rich in healthy Omega 3s &amp; 6s and is also hypoallergenic.<\/p>\n<p>Now, <a href=\"https:\/\/www.addictionfoods.com\/global\/product\/perfect-summer-brushtail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Addiction\u2019s Perfect Summer Brushtail<\/a> for dogs raw dehydrated formula offers the same nutritious and delectable exemplar using mouth-watering Brushtail meat combined with nutrient-rich sunflower seeds, papayas, spinach and potatoes. <a href=\"https:\/\/www.addictionfoods.com\/en-nz\/blog\/the-science-behind-raw-dehydrated-food\/\" target=\"_blank\" rel=\"noopener noreferrer\">Discover the science of RDF here.<\/a><\/p>\n<p><a href=\"https:\/\/addictionpet.wpengine.com\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-dog.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3651\" src=\"https:\/\/addictionpet.wpengine.com\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-dog.png\" alt=\"\" width=\"655\" height=\"655\" srcset=\"https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-dog.png 655w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-dog-150x150.png 150w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-dog-300x300.png 300w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-dog-400x400.png 400w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-dog-510x510.png 510w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-dog-100x100.png 100w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>Likewise, <a href=\"https:\/\/www.addictionfoods.com\/global\/product\/wild-brushtail-berries-entree\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wild Brushtail &amp; Berries Entr\u00e9e<\/a> for cats combines the exceptional nutritional benefits of premium New Zealand Brushtail, known to promote optimal skin and coat health, with an antioxidant-rich blend of three beneficial berries \u2013 blackberries, raspberries and blueberries \u2013 as well as tasty papaya, carrot, spinach and sunflower seeds to give your cat all the nutrients he or she needs to stay happy and healthy across all life stages.<\/p>\n<p><a href=\"https:\/\/addictionpet.wpengine.com\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-cat.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3652\" src=\"https:\/\/addictionpet.wpengine.com\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-cat.png\" alt=\"\" width=\"655\" height=\"655\" srcset=\"https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-cat.png 655w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-cat-150x150.png 150w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-cat-300x300.png 300w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-cat-400x400.png 400w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-cat-510x510.png 510w, https:\/\/addictionpet.com\/en-nz\/wp-content\/uploads\/sites\/5\/2019\/01\/brushtail-for-cat-100x100.png 100w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>By cooking small batches of raw ingredients in temperatures not going beyond 70oC (158oF), Perfect Summer Brushtail retains all its nutrients and yet keeps the savory, irresistible taste in a dehydrated form that your pets will love.<\/p>\n<p>The novel brushtail has come a long way with its journey together with Addiction Foods, from being perceived as a pesky non-native intruder into one of premium pet food\u2019s most sought-after meat proteins.<\/p>\n<p>Given Addiction Foods\u2019 continued efforts to develop novel formulations for premium pet food enthusiasts, we know there is a bright future ahead for the brushtail in years to come.<\/p>\n<p><a href=\"https:\/\/www.addictionfoods.com\/global\/product-category\/dog-formulas\/dog-raw-dehydrated\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here\u2019s our full range of raw dehydrated food <\/a><\/p>\n<p><a href=\"https:\/\/www.addictionfoods.com\/global\/contact-us\/store-locator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Perfect Summer Brushtail from your local store <\/a><\/p>\n\r\n\t\t<div class=\"da-reactions-outer TpostID3649\">\r\n            \r\n            <div class=\"da-reactions-data da-reactions-container-async center\"\r\n                data-type=\"post\"\r\n                data-id=\"3649\"\r\n                data-nonce=\"4d892056d1\"\r\n                id=\"da-reactions-slot-post-3649\">\r\n                <div class=\"da-reactions-exposed\">\r\n                    <img src=\"https:\/\/addictionpet.com\/en-nz\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"64\" height=\"64\" style=\"width:64px; height:64px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>","protected":false},"excerpt":{"rendered":"<p>Who would have thought that something considered pesky could become one of the most sought-after novel meats in pet food today? Trichosurus vulpecula, also known as Australia\u2019s common brushtail possum, is a cat-sized nocturnal marsupial (which means it carries its young in a pouch, like a kangaroo), and the second largest species among possums. Common [&hellip;]<\/p>\n\r\n\t\t<div class=\"da-reactions-outer TpostID3649\">\r\n            \r\n            <div class=\"da-reactions-data da-reactions-container-async center\"\r\n                data-type=\"post\"\r\n                data-id=\"3649\"\r\n                data-nonce=\"4d892056d1\"\r\n                id=\"da-reactions-slot-post-3649\">\r\n                <div class=\"da-reactions-exposed\">\r\n                    <img src=\"https:\/\/addictionpet.com\/en-nz\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"64\" height=\"64\" style=\"width:64px; height:64px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>","protected":false},"author":17,"featured_media":3653,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[77],"tags":[124,162,135,300,301,232],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brushtail Is A Novel Protein | Addiction Pet NZ<\/title>\n<meta name=\"description\" content=\"Who would have thought that something considered pesky could become one of the most sought-after novel meats in pet food today? 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