[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#f0ead7″ custom_margin=”-28px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Our Story” _builder_version=”4.16″ content_font=”feijoa_header|900|||||||” background_color=”rgba(0,0,0,0)” background_image=”\/wp-content\/uploads\/sites\/4\/2019\/11\/Header-Our-Story-1.png” height=”400px” max_height=”500px” custom_padding=”150px||||false|false” custom_css_title=”text-transform:none;||font-family: %22Feijoa%22;||font-size: 60px;” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#f0ead7″ background_image=”\/wp-content\/uploads\/sites\/4\/2019\/11\/AF-Website-for-Story_BG.jpg” background_size=”initial” background_position=”center_right” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ custom_margin=”||75px” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_id=”wherethejourneybegan” _builder_version=”4.16″ text_font=”||||||||” border_width_bottom=”4px” border_color_bottom=”#000000″ global_colors_info=”{}”]<\/p>\n
WHERE THE JOURNEY BEGAN<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”8px” header_font=”||||||||” header_font_size=”7px” global_colors_info=”{}”]<\/p>\n It all started with Zack, a golden retriever who liked to steal shoes and get into the laundry. Zack was sweet as can be, but plagued with allergies from a young age.<\/p>\n \u201cHe broke out in rashes and scratched until his skin tore,\u201d says Addiction co-founder Jerel Kwek. \u201cWe would take him to the vet and they\u2019d give him steroids, which helped at first, but then caused their own set of side effects.\u201d<\/p>\n The Search for a Cure<\/strong><\/p>\n Jerel was determined to find a remedy to his dog\u2019s problems. He turned to the leading holistic veterinarian at the time. It was discovered that the painful skin and gastrointestinal problems Zack was experiencing and a lack of nutrition in his diet was due to the unhealthy combinations of fats, grains, and additives in most pet foods that were fed to him.<\/p>\n A lightbulb went off for Jerel: He needed to help develop a pet food without artificial ingredients and preservatives to alleviate not only his four-legged friend\u2019s bumpy, itchy skin and lack of energy\u2014but others\u2019, too. No distance would be too far, no location would be too remote. He\u2019d go further for his pet to find a cure.<\/p>\n The Discovery<\/strong><\/p>\n Jerel found himself in New Zealand, the \u201cLand of the Long White Cloud\u201d as it\u2019s known. Aside from being free of diseases such as mad cow and foot-and-mouth, New Zealand also offers a wide selection of free range and cage-free meat sources free from artificial hormones and steroids. The country also boasts an abundance of fresh and natural ingredients, making it an ideal home for pet food manufacturing.<\/p>\n They began to develop easy-to-digest recipes centered around premium proteins and high-quality wild game meats that were much richer in nutrients and hypoallergenic. They also added vegetables, fruits, herbs, nuts and seeds to intensify the wholesomeness resulting in a flavor that was, in a word, well, addictive. Pet patients devoured the new food and begged for more, whilst showing significant improvements in their skin and coat health. With that, Addiction Foods was born.<\/p>\n Addiction Today<\/strong><\/p>\n With a manufacturing plant along New Zealand\u2019s Western Bay of Plenty, Addiction is now the biggest and most technologically-advanced dry pet food plant in New Zealand, producing highly sought-after ultra-premium pet food in the market today.<\/p>\n Addiction Foods now operates globally in close to 15 countries, including USA, Australia, China, Japan, Singapore and New Zealand.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”\/wp-content\/uploads\/sites\/4\/2019\/11\/01-Zack-Polaroid.png” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”\/wp-content\/uploads\/sites\/4\/2019\/11\/divider-mountain.png” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” custom_margin=”-30px||” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_id=”ourvision” _builder_version=”4.16″ text_font=”||||||||” border_width_bottom=”4px” global_colors_info=”{}”]<\/p>\n OUR VISION<\/strong><\/p>\n [\/et_pb_text][et_pb_text module_id=”our-vision-quote” _builder_version=”4.16″ text_font=”||||||||” text_font_size=”60px” custom_padding=”|100px||100px” global_colors_info=”{}”]<\/p>\n \u201cAddiction aims to be the world\u2019s leading premium pet food company and is committed to formulating different nutritional needs of pets around the world, nourishing the bonds between pets and their owners\u201d<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n – Mr. Jerel Kwek, CEO of Addiction Pet Foods<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_image=”\/wp-content\/uploads\/sites\/4\/2019\/11\/02-NZ-Landscape.png” parallax=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_id=”ourmission” _builder_version=”4.16″ module_alignment=”center” border_width_bottom=”4px” global_colors_info=”{}”]<\/p>\n OUR MISSION<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” module_alignment=”center” global_colors_info=”{}”]<\/p>\n Addiction is dedicated to making a difference in your pets\u2019 lives and changing the way your pets eat through these four approaches:<\/p>\n [\/et_pb_text][et_pb_blurb title=”Innovation & Advancement” image=”\/wp-content\/uploads\/sites\/4\/2019\/11\/03-Icon-Innovation.png” icon_placement=”left” content_max_width=”1100px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|desktop” content_tablet=”” content_phone=”<\/p>\n We have always been a leader in making the most nutritionally advanced foods, from innovating the use of hypoallergenic proteins to creating air dried foods unlike any others in the market<\/p>\n ” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.16″ image_icon_custom_padding_tablet=”” image_icon_custom_padding_phone=”” image_icon_custom_padding_last_edited=”on|desktop” width=”80%” custom_padding=”0px|0px|0px|0px” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n We have always been a leader in making the most nutritionally advanced foods, from innovating the use of hypoallergenic proteins to creating air dried foods unlike any others in the market<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Wholesomeness” image=”\/wp-content\/uploads\/sites\/4\/2019\/11\/04-Icon-Wholesomeness.png” icon_placement=”left” content_max_width=”1100px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” content_tablet=”” content_phone=”<\/p>\n We only create natural and wholesome foods with no compromise on quality, as close as what nature intended for your pets to eat.<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.16″ image_icon_custom_padding_tablet=”” image_icon_custom_padding_phone=”” image_icon_custom_padding_last_edited=”on|phone” width=”80%” custom_padding=”0px|0px|0px|0px” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n We only create natural and wholesome foods with no compromise on quality, as close as what nature intended for your pets to eat.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Nourishing Bonds” image=”\/wp-content\/uploads\/sites\/4\/2019\/11\/05-Icon-Nourishing-Bonds.png” icon_placement=”left” content_max_width=”1100px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” content_tablet=”” content_phone=”<\/p>\n Going further for pets also means providing them with a wide range of quality options that will always meet their nutritional needs. With that in mind, we have created other pet food brands that promise to provide the same level of quality feeding to pets that ranges from dry food, to air-dried to treats. <\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.16″ image_icon_custom_padding_tablet=”” image_icon_custom_padding_phone=”” image_icon_custom_padding_last_edited=”on|phone” width=”80%” custom_padding=”0px|0px|0px|0px” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Going further for pets also means providing them with a wide range of quality options that will always meet their nutritional needs. With that in mind, we have created other pet food brands that promise to provide the same level of quality feeding to pets that ranges from dry food, to air-dried to treats. <\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Protecting the Environment” image=”\/wp-content\/uploads\/sites\/4\/2019\/11\/06-Icon-Protecting-Environment.png” icon_placement=”left” content_max_width=”1100px” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” content_tablet=”” content_phone=”<\/p>\n We strive to use our resources responsibly and use ingredients that help to conserve the environment.<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.16″ image_icon_custom_padding_tablet=”” image_icon_custom_padding_phone=”” image_icon_custom_padding_last_edited=”on|phone” width=”80%” custom_padding=”0px|0px|0px|0px” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_width_all_image_tablet=”” border_width_all_image_phone=”” border_width_all_image_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n We strive to use our resources responsibly and use ingredients that help to conserve the environment.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ parallax=”on” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_id=”ourbrands” _builder_version=”4.16″ module_alignment=”center” border_width_bottom=”4px” global_colors_info=”{}”]<\/p>\n OUR BRANDS<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” module_alignment=”center” global_colors_info=”{}”]<\/p>\n Going further for pets also means providing them with a wide range of quality options that will always meet their nutritional needs. With that in mind, we have created other pet food brands that promise to provide the same level of quality feeding to pets that ranges from dry food, to air-dried to treats.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/addictionpet.com\/en-sg\/wp-content\/uploads\/sites\/4\/2021\/04\/07-brand-addiction-update.png” alt=”07 brand addiction update” title_text=”07 brand addiction update” align=”center” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”8px” global_colors_info=”{}”]<\/p>\n ADDICTION is our flagship brand renowned all over for its holistic nutrition and hypoallergenic qualities. Our range of pet foods are made from premium proteins, fruits and vegetables all ethically sourced in New Zealand. Grain-free and free from harmful additives, Addiction provides your pets a highly-nutritious meal so delicious to be called \u201caddiction.\u201d<\/p>\n addictionpet.com\/en-sg<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/addictionpet.com\/en-sg\/wp-content\/uploads\/sites\/4\/2021\/04\/08-brand-wishbone-update.png” alt=”08 brand wishbone update” title_text=”08 brand wishbone update” align=”center” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”8px” global_colors_info=”{}”]<\/p>\n WISHBONE is a natural artisanal pet food cooked in small, single batches to keep the ingredients fresh. It is 100% grain-free and gluten-free, and enriched with the power of 8 superfoods: blueberry, cranberry, papaya, mango, basil, rosemary, peppermint, and flaxseed. We believe your pets deserve the best\u2026because pets are family.<\/p>\n \nwww.wishbonepet.com<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”\/wp-content\/uploads\/sites\/4\/2019\/11\/09-Brand-Awesome-Pawsome.png” align=”center” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”8px” global_colors_info=”{}”]<\/p>\n Pets are our best friends. We love sharing everything with them, especially our food. That\u2019s why there\u2019s AWESOME PAWSOME all-natural dog treats. They\u2019re snacks we love made for pets! Made in New Zealand, totally grain-free, with an irresistible taste, our treats will have your dogs look forward to an awesome bonding time with his hooman.<\/p>\n