New Zealand’s nickname as Middle Earth, due to is appearance in the Lord of the Rings trilogy, isn’t too far off. In fact, much of its fertile farmlands—the Canterbury Plains in the South Island and a host of smaller fields in the North—were actually formed due to alluvial deposits eroded from the country’s many mountain ranges.

Such wide-open pastures and rolling hills aren’t necessarily home to hobbits, but rather a host to sheep, cows, and chickens that are raised cage-free. And since river-drained soils and a mild climate, paired with plenty of sunshine, help grass grow year-round, the flock can graze through winter, spring, summer and fall, helping to form a more tender, flavorful meat.

Plus, since much of New Zealand’s terrains are looked after by farmers who refrain from using pesticides and harmful hormones, the fields remain even greener—and the produce raised are especially strong and full of nutrients.


Made from high-grade premium proteins with added vitamins and minerals, our hypoallergenic, taurine-enriched dry food range are specially formulated to meet all your dog’s nutritional requirements.


Goodness of raw but with the safety and convenience of dry, our air fried range is filled with all the best nutrients for your dog’s overall health and vitality.

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Grain-free treats great for training or guilt-free snacking.


With the finest premium meats as the main ingredient, our high protein formulation is fortified with added vitamins and minerals for your cat’s optimum nutritional needs.


Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.


Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.


Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.


New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.