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Say ‘YES’ to Variety Feeding
A New Way of Eating to Promote
Healthy Balanced Nutrition for Your Pets

What is Variety Feeding?

At Addiction, we encourage pet owners to introduce a variety of different types of food regularly while feeding their pets. This would mean feeding a good balance of commercial foods and fresh foods. Pet owners can also introduce different protein sources into your pet’s diet in a gradual manner as with all new foods. Variety feeding is to help ensure that your pet consumes a good range of proteins, vitamins and minerals to attain a balanced diet for optimal health as no one food is able to provide all the nutrients your pet needs. Thus, variety feeding is suitable and recommended for all dogs and cats of all life stages.

What are the Benefits of Variety Feeding?

Besides providing a more balanced diet, feeding a variety of commercial and fresh foods has also been proven successful in combating allergies your pet may have. While there are rare cases of allergies occuring immediately, most common allergies occur when a pet is fed on one kind of food continuously, and eventually develops hypersensitivity to a specific protein source. Varying the diet prevents overexposure to any particular food and reduces the risk of allergies. By doing this, you may also have fewer problems if you need to change your pet’s diet at some point of time.

How often should I introduce variety?

You can start feeding your pet a variety of chicken, lamb or fish-based diets between meals, weekly or once every 2-3 months, depending on each individual animal. For example, if you are currently feeding Addiction’s Salmon Bleu, you may introduce or mix fresh salmon or other fishes like tuna or mackeral. Also, you can introduce a variety of nutritional treats to pamper or train your pet. Do remember however, that new foods should be gradually introduced to prevent stomach upsets and loose stools. And of course, consult your vet before you decide to embark on variety feeding for your pet.

What foods to use in Variety Feeding?

It is generally a good idea to introduce a variety of 3 or more kinds of protein and food sources, such as lamb,and fish and various common proteins like chicken, beef or lamb, introduce novel proteins such as brushtail, kangaroo, venison, or salmon to make sure regular protein intake is still maintained.

DRY

Made from high-grade premium proteins with added vitamins and minerals, our hypoallergenic, taurine-enriched dry food range are specially formulated to meet all your dog’s nutritional requirements.

AIR DRIED

Goodness of raw but with the safety and convenience of dry, our air fried range is filled with all the best nutrients for your dog’s overall health and vitality.

TREATS

Grain-free treats great for training or guilt-free snacking.

DRY

With the finest premium meats as the main ingredient, our high protein formulation is fortified with added vitamins and minerals for your cat’s optimum nutritional needs.

OCEAN

Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.

LAKE

Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.

FOREST

Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.

FIELD

New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.