New Zealand may be small in size but big in beauty – specifically uncrowded, untouched beauty. With a lower population density than many other countries, it boasts unparalleled picturesque landscape and is home to some of the best proteins in the world, that are sourced and harvested from its surrounding ocean, rivers, and rich pastoral and agricultural landscape.

We traveled to this pollution-free zone to formulate our pet food based on ingredients derived from four of its purest places: freshwater lakes, deep oceans, wide open fields, and woodsy forests.

Click on the trail map and find out why.


Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.


Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.


Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.


New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.