Educational Articles

Feeding your dog Brushtail meat is helping the environment

They may be a protected species in their native land of Australia, but in New Zealand, the invasive species of Trichosurus vulpecula—or simply the brushtail—are far from welcome. Introduced to the country by a booming fur trade, these pesky little possums don’t have a...

Is a limited ingredient diet good for dogs? 

Choosing between the plethora of dog food products in the market can get overwhelming for pet owners—particularly if you’re a new one. After all, the food you’d eventually end up buying will hugely affect your dog’s health and overall well-being, so you need to pick...

How taurine, grain-free diet, and genetics affect canine DCM development

Learn how Taurine-enriched food can help reduce your dog’s risk of dilated cardiomyopathy

The new normal: working from home with your pets

Working from the comfort of your home has become the new normal. And your pets are having the time of their lives. It’s bonding time With many cities implementing lockdowns and community quarantines to deal with COVID-19, a lot of pet parents found themselves at home....

Made from high-grade premium proteins with added vitamins and minerals, our hypoallergenic, taurine-enriched dry food range are specially formulated to meet all your dog’s nutritional requirements.


Goodness of raw but with the safety and convenience of dry, our air fried range is filled with all the best nutrients for your dog’s overall health and vitality.

mega menu treats new 1

Grain-free treats great for training or guilt-free snacking.


With the finest premium meats as the main ingredient, our high protein formulation is fortified with added vitamins and minerals for your cat’s optimum nutritional needs.


Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.


Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.


Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.


New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.