This makes it the perfect
source for a prey-based diet
that caters to the wild
nature of our pets.

logo wht uptd
salmon ingredient
wildly nutririous updated

Packed with meat
and nutrient-dense
organ meats

Organ meats are
naturally rich in
minerals and vitamins
A, D, E, and K​

forest meat venison ingredient
island birds img ingredients
wildly satisfying updated

High in protein
to mirror their
natural diet

Low in carbohydrates
and free from potato,
corn, soy and wheat

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wild islands ingredients
wildly fortifying 1

Gourmet New Zealand
ingredients for a
strong immune system

Premium and
beloved New Zealand
ingredients rich in
antioxidants

cow and lamb sect
AF WI MICROSITE INITIAL DESIGN 040722 PROTEINS 65

AVAILABLE IN 4 WHOLE PREY RECIPES

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AF WI MICROSITE INITIAL DESIGN 040722 PROTEINS 63
AF WI MICROSITE INITIAL DESIGN 040722 PROTEINS 78
AF WI MICROSITE INITIAL DESIGN 040722 PROTEINS 81

AVAILABLE IN 4 WHOLE PREY RECIPES

AF WI MICROSITE INITIAL DESIGN 040722 PROTEINS 89
wi cat canned group no bg
satisfy your pet sect

Learn more

Click on a Recipe Below

OCEAN

Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.

LAKE

Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.

FOREST

Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.

FIELD

New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.