What is a whole prey diet?

What is a whole prey diet?

Also known as the prey model diet, whole prey nutrition consists of feeding the whole animal: skin, feathers, edible bones, and organs. It’s high in protein and low in carbohydrates to mimic how wild cats and wolves eat in the wild. Whole prey nutrition is...
What are chelated minerals in pet food?

What are chelated minerals in pet food?

Just like vitamins, minerals are micronutrients needed by the body to perform properly. Pets use minerals for many different jobs, including growth, muscle development, and heart function. This makes minerals an essential component in your pet’s diet.   There...

Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.


Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.


Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.


New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.