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It began with a journey to save a pet’s life

Zack, our founder’s beloved Golden Retriever, suffered from itchy skin and a sensitive stomach. Believing his condition was caused by his food, Jerel changed his diet to include only natural and wholesome ingredients.

In his quest to find the finest ingredients, he journeyed to New Zealand, one of the world’s cleanest places to make pet food. And so, Addiction Pet Foods was born. For 16 years, Zack thrived on our delicious and wholesome food, enjoying life the way a dog deserves.

Today, Addiction Pet Foods continues to produce the highest quality, nutrient-rich food for cats and dogs around the world.

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our obsession with nutrition
HP A Premium


Our pet food is free from fillers and artificial preservatives. Only the safest ingredients and premium proteins raised without added steroids, antibiotics, and growth hormones go in our pet food.

HP B Palatability


Addiction formulates food that appeals to your pet’s sense of taste and smell. We use naturally delicious ingredients for maximum flavor and aroma.

HP C Taurine


Addicted to providing the most advanced nutrition to dogs and cats around the world, Addiction recognized the need to include Taurine in our dry pet foods for better heart health. Since Day 1, we have added Taurine into our formulation to ensure your pet gets the best nutritional benefits in every feed.


Addiction has found its paradise in New Zealand, one of the world’s least populated countries. Its native forests are home to a multitude of magnificent flora and fauna this side of the earth!

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Satisfied pets around the world

Leaping into the Weekend fueled by addictionpetfoods || AD 🙌

Is there a flavour of the #Addiction Wild Islands kibble that Nadira won’t eat? 🙊

It’s been pretty phenomenal how the little girl who I battled to get to eat, back in the day, is now one of the least fussiest dogs in the house (Torque takes the cake with being the ultimate least fussy dog); to think, we tried everything: different kibble brands, raw meals, fresh raw meals, everything, and I remember the days where I cried because she would not eat anything. 🥴

So, what’s changed? Looking back (because hindsight is a brilliant thing) I was definitely guilty of overfeeding and letting her indulge in treats and “nice food” all the time🙈. I tried to make her eat more than she wanted because “that’s what was recommended” and I think she was just trying to tell me “woah, woman, stop giving me so much food” for her activity levels. After I made the decision to switch her from raw, back to kibble, I cut her food right back and only gave her small amounts that I could see she was finishing based on her “average activity lifestyle” which included going for walks and weekend adventures. 👍

The biggest change in her appetite happened when we started doing the agility thing; it was more physically demanding, she’s started to burn calories faster, and I’ve maintained her portion size because she still dictates to me how much she wants to eat. She isn’t a gluttonous pig like Torque🐷 who has no concept of “over-eating” and will continue to eat until he gets an upset stomach. We still like to switch up the flavours of kibble every month, which the addictionpetfoods team has been so wonderfully supportive of🧡, and I do “dress” her dinners up with supplements, gravy, and (more recently) the raw alternative dog food from #AddictionNewZealand - but it’s been so awesome not stressing about her eating anymore. She now gets so excited for dinner time, and gobbles her meals down without hesitation. 😍

This was my first introduction to: feed what is right for your dog, including the amount of food. Torque eats twice as much as she does (and the same amount as Dagon) because he burns calories like it’s hot.🔥🥵

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A happy won't look Wednesday's fueled by addictionpetfoods viva la venison!

We have changed up our protein recently from the kangaroo to venison and the pups have been going wild for it.

We stay fairly active most days, this food helps keep us strong and healthy for all our activities. The bags can come in sizes as small as 4lbs which is perfect to bring on the go.

Have you tried Addiction Pet foods yet?
#addictionpetfood #newzealandpetfood #wegofurtherforpets

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POV: You’re getting our breakfast ready and turn around…is this considered waiting patiently? 🤔😂

One thing is very clear - we love our addictionpetfoods Zen Vegetarian formula dry food ❤️

Try it yourself at - link in bio⏫

#addiction #ad #addictionpetfoods #wegofurtherforpets #newzealandpetfoods #addictionnewzealand

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We made meat balls using addictionpetfoods Raw Alternative Dog Food! See the recipe below:
▪️2 eggs
▪️use any flavour of addictionpetfoods RADF and mix into the eggs until mixture is firm
▪️store in the fridge and serve as a treat or a meal topper
#AD #gifted
#reels #dogsofinstagram #dogreels #dog #dogsofnz #nzdogs #breakfast #cavoodlegram #addictionpetfoods #doggo #petstagram #petsofinstagram #igdaily #addictionpetfoods #wegofurtherforpets #newzealandpetfoods #addictionnewzealand #cavoodle #yummy

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Thanks to addictionpetfoods we can now make our dogs yummy Raw Alternative Dog Food (RADF) meat balls!
The recipe is super simple and uses just two ingredients, addictionpetfoods RADF and eggs 😋we will be posting a cool reel of us making them later today!
We are giving away 8 bags of this food to one lucky winner so you can treat your dog to the goodness of RADF too!
To enter:
- follow royandlooy
- follow addictionpetfoods
- like this post
- tag your dog bff
Giveaway closes Sunday 2 October 6pm, the winner will be notified by DM from this account only and or addictionpetfoods, do not accept correspondence from any other account in conjunction with this giveaway.
#AD #gifted #addictionpetfoods #nzgiveaway #dogsofinstagram #igdaily #happydogs #doggo #rawdogfood #dogfood #cavoodles #oodlesofdoodles #dogsofnz #dogsofchristchurch #christchurch #longweekend #weekendvibes #dogofaotearoa #wegofurtherforpets #newzealandpetfoods #addictionnewzealand

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Help us unbox our latest arrival from addictionpetfoods 🤩

One of the things we love about Addictions Pet Foods NZ is their variety of flavours for our pups which helps us with fussy eaters! Their ranges are fantastic for pups with sensitive tummies and Phoebe and Fletchy never turn their noses away from this kibble.

We have absolutely loved being brand ambassadors for you guys and hope you all love the content we create. The best thing about being brand ambassadors is the freedom to create fun, engaging and honest reels/posts for you all 🥰

#ad #gifted #newzealandpetfoods #addictiondogfood #addictionpetfoodnz #grainfreediet

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Go further for your pets

Switch them to a healthier diet now.

Go further for your pets

Switch them to a healthier diet now.


Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.


Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.


Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.


New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.