AF Website Home Page 03 Zack Torn Paper Bottom 1

It began with a journey to save a pet’s life

Zack, our founder’s beloved Golden Retriever, suffered from itchy skin and a sensitive stomach. Believing his condition was caused by his food, Jerel changed his diet to include only natural and wholesome ingredients.

In his quest to find the finest ingredients, he journeyed to New Zealand, one of the world’s cleanest places to make pet food. And so, Addiction Pet Foods was born. For 16 years, Zack thrived on our delicious and wholesome food, enjoying life the way a dog deserves.

Today, Addiction Pet Foods continues to produce the highest quality, nutrient-rich food for cats and dogs around the world.

Zack rescaled
our obsession with nutrition
HP A Premium


Our pet food is free from fillers and artificial preservatives. Only the safest ingredients and premium proteins raised without added steroids, antibiotics, and growth hormones go in our pet food.

HP B Palatability


Addiction formulates food that appeals to your pet’s sense of taste and smell. We use naturally delicious ingredients for maximum flavor and aroma.

HP C Taurine


Addicted to providing the most advanced nutrition to dogs and cats around the world, Addiction recognized the need to include Taurine in our dry pet foods for better heart health. Since Day 1, we have added Taurine into our formulation to ensure your pet gets the best nutritional benefits in every feed.


Addiction has found its paradise in New Zealand, one of the world’s least populated countries. Its native forests are home to a multitude of magnificent flora and fauna this side of the earth!

NZ Map without Clouds compress rez
Clouds Smol res

Satisfied pets around the world

Happy World Animal Day!

Thank you for having us at the pets outing event last weekend & addictionpetfoods

Let’s show our furry friends extra love today❤️

#peteventsg #dogsg #worldanimalday #mobipetz

12 1

📸 Let your Carnivorous Cat Shine!⁠

Join our Hunter Cat Photo Contest and BE IN TO WIN a Toy & Addiction Cat Dry Kibble Set 🐱⁠

How to enter:⁠

◽️ Like this post⁠
◽️ Follow us & addictionpetfoods⁠
◽️ Tag us in a pic in your feed with your cat in hunter mode⁠

What you can win:⁠

1x 4lbs (1.8kg) bag of Addiction food ⁠(flavour of your choice!)⁠
1x ⁠All For Paws Mouse Cat Toy⁠

Entries close 11:59pm, Monday 9th October. Don't miss out!⁠

Terms & Conditions:⁠
10x winners will be drawn at random by PetDirect and informed via Instagram Messenger on 10.10.2023⁠. Winner will be provided sent flavour options to choose from when contacted. ⁠
Open to NZ residents only⁠.⁠
⁠Not endorsed by Facebook or Instagram⁠.⁠
⁠If the winner is not contactable within 24 hours, prize is forfeited and redrawn⁠.⁠
⁠See link in bio for further social giveaway terms & conditions.⁠

13 2

Last weekend was a whirlwind of excitement at the PlayPan! 🌟 We brought together a medley of fantastic events and celebrations that left everyone with unforgettable memories.

🎵 Live Music & Thrifting
☕️ Free Coffee for World Coffee Day
🛍 SSVP Thrift Store Pop-Up
🎨 Face Painting
🐾 World Pets Day
🎨 Live Drawing Session
🐶 Pet Services & Treats
🦾 Metaverse Experience

It was a weekend of community, culture, and celebrations! Thanks to all who joined us for this unforgettable experience. We can't wait to create more cherished moments together every weeekend!

#PlayPan #PlayPanCo #PlayForGood

#Singapore #SG #animalday #petsday #coffeeday #eventssg #eventssingapore #thriftsg #thriftshopsg #sgmusic

12 0

Celebrating #worldcoffeeday #worldanimalday at PlayPan Peace Centre on the 1st Oct! ...

25 0

See you all at Pets Takeover tomorrow ! Exciting Promos, Wonderful Gifts and a Jolly Good Time await ! #mobipetzapp #mobipetzsg #addictionpetfoods #petstakeover ...

17 1

A little Friday afternoon barkuterie board to kick off the weekend! We obviously had to include some addictionpetfoods kangaroo & apples dry kibble 😋 Happy FriYAY friends!

#addiction #ad #addictionpetfoods #wegofurtherforpets #newzealandpetfoods #addictionnewzealand

#barkuterie #fancymeal #dogsofinstagram

14 2

PlayPan celebrates world animal and coffee day! — Come join us on the 1st Oct 2023, 11am-2pm at Peace Centre.

Bring your fluffy friends: 🐕🦮🐩🐈🐈‍⬛🐾
Animal lovers and pet owners, swing by for a great time with your Canines and Felines!

Things to look out for:

☕️ up to 200 cups of complimentary coffee by delonghisg

🍧 indulge in pokkasg special event-only coffee slushy available at $4 a cup — proceeds will go to charity.

🦮 explore pet-first pop-ups by Addictionpetfoods and mars_petcare along with exciting demonstrations, goodies and treats!

See you there!

#petsworldsg #worldanimalday #worldcoffeeday #sgweekend #peacecentre #playpan #coffeesg

13 0

Go further for your pets

Switch them to a healthier diet now.

Go further for your pets

Switch them to a healthier diet now.


Explore the depth of New Zealand ocean, where the best breed of king salmon is harvested. Learn more about the sustainable, safe ocean farming practices that is helping to preserve our ocean life.


Be astounded by the clear, pristine water of New Zealand’s lakes, home to some of finest duck community. Find out more about the benefits of duck meat.


Be awed by the lush, indigenous forest, where inhabitants like deers and brushtail thrive. Learn more about why New Zealand’s venisons are rated amongst the best in the world.


New Zealand’s temperate climate has made it the ideal place for pastoral farming. Raised free-range and grass-fed, New Zealand’s lamb has been known to be amongst the most tender and succulent.